Big data analytics helps organizations to use their data and try to gain opportunities from it. This helps to make smarter business moves, higher profits, efficient operations and happy customers.
Any organization which depends on taking quick decisions to stay ahead of competition will definitely be making use of big data analytics.
Big data has influenced different organizations and some has been mentioned below:
- Travel and hospitality
In this industry it is important to keep the customers happy but, gaining that is the hardest part that too when you have a time constraint. Big data analytics offers an opportunity to the businesses to collect customer data, apply analytics to it and quickly identify the issues to find solution before it gets too late.
- Healthcare
In the healtcare industry managing patient records, insurance information, health plans and other information can become difficult. In case you apply analytics to it, you will get some important insights. This is why importance of big data is high in healthcare industry. By analyzing the big data it will become easy to provide better treatment options and diagnoses immediately.
- Retail
With changing market trends shopping trends of customers have evolved over the years. Customers want the retailers to know exactly what they want and when they want. With big data analytics retailers will be able to meet those demands. Based on the insights organizations will be able to understand their customers and offer new trends accordingly.
For better big data analytics it is important to make use of right kind of tools. There are a number of tools out in the market and to know more about that click here.
References
- http://bigdataanalyticsnews.com/importance-of-big-data-analytics-for-business-growth/
- https://www.forbes.com/sites/bernardmarr/2015/09/08/4-ways-big-data-will-change-every-business/#5dd4d3982729
- https://businesstown.com/small-business-big-data-importance-data-science-starting-business/